About

Design + Math + Philosophy

Founded in 2014, Hectorico is a design consultancy for dreamers, doers, amateurs, experts, builders and disruptors. The focus of my work centers on a collaborative, user-centered approach to digital and physical experiences. I apply an interdisciplinary lens to understand human and organizational needs, craft strategy that resonates with stakeholders, and deliver designs that make lasting impressions. Let's work together to build your vision and generate experiences that move people forward.

Services

Strategy

  • Brand Position
  • Value Proposition
  • Journey Mapping
  • Experience Diagrams
  • Business Blueprints
  • Digital Marketing
  • MVP

Digital

  • User Research
  • User Experience
  • Interface Design
  • Website Design
  • Mobile Apps
  • Software

Branding

  • Logo Identity
  • Design System
  • Print
  • Books

Data

  • Dashboard Visualizations
  • User Tracking
  • Hypothesis Testing
  • Regression Modeling
  • Classification Modeling

Select Clients & Collaborators

  • Ak'Tenamit Association
  • BlueTalon
  • Buena Ai
  • EastLos Capital
  • Emprende Latino
  • Expo
  • Hispanic Heritage Foundation
  • HYP3R
  • JR13TCM
  • Kissmetrics
  • Korin Knives
  • Latino Business Action Network
  • Me&Co.
  • Payforward
  • Shawn Sprocket
  • thefirsttext
  • Truupit
  • UCSF
  • Will Jaya