Héctor Iván Correa helps growing companies design meaningful, human-centered products and brands
🌎Remote from Los Angeles + Nuevo Vallarta

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Superior Grocers

Ethnobotanic Supermarket for Next-Gen Shoppers


Superior Grocers is a Southern California grocery chain catering predominantly to Latinx communities. I designed a concept store experience that reflects macro trends, competitive advantages, and user needs. Using a 3D landscape model, I presented a 10 year vision of a sub-brand Superior Gardens, an indoor botanic environment with automated grocery machines.

See 3D model


Survey with Summary Statistics and ML for Final Project

Data Science & Web Dev

HyperionDev is a mentor-led school for technical training. I enrolled in a hybrid bootcamp for Full-Stack Web Development and Data Science. For my final project, I built a web app on Heroku that uses a NodeJS backend and Python machine learning packages. Register for an account and fill out the survey to see if I can predict your favorite Pokemon based on your favorite color.

See live site


Analytics Dashboard for Social Media Marketers

UX/UI Web & Mobile Native

HYP3r enables brand managers to engage with social media users by aggregating content from different networks and their geo-location coordinates. I led the redesign of Intelligence, their analytics product, for web and mobile. I led the creation of a visualization product to display analytics and content on large screens. I also designed a Salesforce integration for the platform to pair customer data with their social media activity.

See desktop prototypeSee mobile prototype


Analytics for Digital Marketers


Kissmetrics equips digital marketers in small to mid-size SaaS and e-commerce businesses to understand customer behavior. I led the re-design of its most well-known report by identifing the strengths of the current report through our own analytics tool and testing critical user segments. I also led a company-wide initiative to integrate design across the business, including a day-long design thinking workshop.


Predictive Modeling for Social Media Marketers

Data Science

HYP3R users depend on reactions when engaging with social media users to meet their internal marketing objectives. As part of my Data Science class at General Assembly, I developed a machine learning model to classify social media users that were likely to respond to in-app brand engagements. I worked with our Data Analyst to determine a core business problem and applied statistical methods to validate our hypothesis.

Latino Business Action Network at Stanford

Corporate Website for Latinx Entrepreneurial Community


The Latino Business Action Network empowers Latinx entrepreneurs to scale their high-growth businesses through research awareness and a curated Leadership curriculum. I worked closely with the Director of Marketing to launch a complete redesign of their company home page. I guided the team through various design thinking workshops, set engagement goals using historical data in Google Analytics, and integrated Stripe payments plugin to accept donations online.