Services

UX and UI Design

User-centered design is at the core of my work. Fantastic products built together with empathy yield the best results and memorable experiences.

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Design brief

Define team assumptions, goals, KPI, Resources/ Timeline
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Ethnographic Interviews

Understand who our target audience is, what they need, and how they feel
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Persona

Detail our user demographics, motivations, and behaviors
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User Scenarios

Visually describe the situations people use your product
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Prototype

Clickable representation for demonstrations and tests
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User Flows

Map all possible routes and highlight key steps
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User Research & Testing

Preview designs before development to your target audience
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Wireframes

2D layouts of the application’s interface experience
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Experience Journey

Understand the complete story about people you care about most
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Empathy Mapping

Understand your user’s thoughts, emotions, and behaviors in context
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Design Studio

Collaborative exercise to generate many ideas in a short time
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Design Sprint

Rapidly develop product ideas through a workshop series

Visual Design

I believe that form follows function. Once we’ve taken care of the product’s core problem, I work with teams to achieve a unique style to fit their audience.

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Style Guide

Define core brand elements for a consistent look and feel
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Competitive Analysis

Identity your competitor’s image to find your brand voice
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Brand Workshop

Define vision, identity and messaging for your web experiences
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Mockups

Styled screenshots of the application’s interface
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Color and Type

Communicate your brand with crafted color schemes and type libraries
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Client Critique

Learn characteristics of high-quality feedback
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Mood boards

Compose content that evokes the brand’s emotional presence
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Pattern Library

Document how interface components react to application states

Product Management

Products need user insights, iterative development, and coordinated launches with other business units to succeed in a fast-changing environment. I have you covered.

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Product Roadmap

Plan long term strategy according to business OKRs and KPIs.

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Agile & Lean Development

Implement sprint cycles with stories and bug tracking for continouous product releases.

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MVP

Identify the core feature set needed for a successful launch.

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Test-driven Development

Validate hypothesis statements with measurable results.

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Persona

Understand user behavior for product ideation and development.

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Market Research

Drive your position in the market with SWOT analysis and risk assessments   

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Stakeholder Management

Communicate product strategy that speaks to stakeholder interests.

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Financial Modeling

Project earnings from feature releases to assess business impact

Digital Marketing

Grow your customer base with targeted adviertising and customer analytics. My design approach applies qualitative and quantitative methods to create messages that make an impression.

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Search Engine Optimization

Improve your search engine ranking with targeted messaging
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Social Media Advertising

Use Facebook, Linkedin, and Instagram to promote your company’s initiatives
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Search Engine Advertising

Help Google and Bing users find your company in their searches
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Digital Analytics

Work with data to improve your website’s performance
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Email Campaign

Create effective messaging for people interested in your offerings
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Customer Journey

Outline how your customers learn about your business and why they leave
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Business Model Canvas

Layout your company’s key components for alignment and innovation
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Content Strategy

Prioritize content for copy creation and revisions

Data Science

High-growth companies obsess over data. I use it for my teams to discover insights about their customers and create new product features.

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Hypothesis Testing

Identify the core data hypothesis and assess its statistical validity
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Regression Modeling

Determine important factors that predict numerical data problems
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Classification Modeling

Discover predictive models to automate classification problems
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Natural Language Processing

Understand and interpret large amounts of human language data

Let's design your next success together.