Héctor Iván Correacodesignsmeaningful, human-centered products and brands for
growing companies🌎
HYP3R
Analytics Dashboard for Social Media Marketers
UX/UI Web & Mobile Native
HYP3r enables brand managers to engage with social media users by aggregating content from different networks and their geo-location coordinates. I led the redesign of Intelligence, their analytics product, for web and mobile. I led the creation of a visualization product to display analytics and content on large screens. I also designed a Salesforce integration for the platform to pair customer data with their social media activity.
See desktop prototype →See mobile prototype →Kissmetrics
Analytics for Digital Marketers
UX/UI Web
Kissmetrics equips digital marketers in small to mid-size SaaS and e-commerce businesses to understand customer behavior. I led the re-design of its most well-known report by identifing the strengths of the current report through our own analytics tool and testing critical user segments. I also led a company-wide initiative to integrate design across the business, including a day-long design thinking workshop.
See case study →HYP3R
Predictive Modeling for Social Media Marketers
Data Science
HYP3R users depend on reactions when engaging with social media users to meet their internal marketing objectives. As part of my Data Science class at General Assembly, I developed a machine learning model to classify social media users that were likely to respond to in-app brand engagements. I worked with our Data Analyst to determine a core business problem and applied statistical methods to validate our hypothesis.
Latino Business Action Network at Stanford
Corporate Website for Latinx Entrepreneurial Community
UX/UI Web
The Latino Business Action Network empowers Latinx entrepreneurs to scale their high-growth businesses through research awareness and a curated Leadership curriculum. I worked closely with the Director of Marketing to launch a complete redesign of their company home page. I guided the team through various design thinking workshops, set engagement goals using historical data in Google Analytics, and integrated Stripe payments plugin to accept donations online.